The magic of Peru in a cup of coffee!

Grand Single Origin Peru coffee is grown in the tropical region of Chanchamayo, located on the very edge of the Peruvian Amazon in untouched nature. The specific climate and high humidity of this region are ideal for growing top-quality coffee, as well as the favorite habitat of the toucan, one of the most unusual bird species in the world, which also features in the packaging design. This coffee is rich in layered chocolate flavor with accompanying notes of almond and citrus, bringing the exoticism of Peru into your home.

Grand Single Origin Peru Chanchamayo has arrived in attractive, innovative packaging that, above all, helps preserve the freshness and quality of the coffee, while also caring for the environment, as it contains no aluminum and is fully recyclable. The Genprotect film represents a responsible step toward reducing the environmental impact of packaging in the coffee industry, giving consumers the opportunity to enjoy a premium product without negative consequences for the environment, and enabling all of us to work together to care more for the planet and its pollution.

Not only in terms of taste, which offers a true little adventure through the Amazon rainforest, the new member of the Single Origin family is in many ways unique and innovative.

This is the first Grand coffee to carry the Rainforest Alliance label, a certification that guarantees the coffee was grown on farms in accordance with high sustainability standards, with special care for biodiversity, the conservation of natural resources, and better working conditions for workers. Also, thanks to Blockchain technology and the Farmer Connect platform, first introduced in the region in 2021 through the Grand Single Origin portfolio, the latest flavor also includes a QR code through which consumers can connect with farmers from Peru. In this way, they have access to all information about their new favorite coffee, from the location where it is grown and who grows it, through all transport points, all the way to its final destination in Belgrade.

“Guided by the positive reactions of consumers to the first two Grand Single Origin flavors (Brazil Cerrado and Rwanda Bourbon), as well as our continuous commitment to transparent and responsible business, we went a step further when it comes to Grand Single Origin Peru Chanchamayo. We are extremely proud that, as a company, we are focused on creating additional value that is not only related to organoleptics and the direct consumer experience with the product, but also addresses the broader business context, especially the areas of sustainable development and the impact we create on the natural environment. The implementation of the Rainforest Alliance certification in our portfolio is confirmation of Grand Coffee’s commitment to sustainable practices in the coffee supply chain,” said Gojko Banatski, Marketing Manager of Grand kafa.

As a regional leader in coffee, Atlantic Grand has been making major strategic efforts in recent years toward modernizing and improving the user experience of drinking the region’s most popular coffee beverage – Turkish coffee. Through its special product line, Grand Single Origin, consumers are given the opportunity to enjoy prestigious Arabica varieties of the highest quality in the category of Turkish coffee, originating from specific micro-locations and featuring a unique and unrepeatable flavor profile. And that is why, this spring, enjoy the unmatched aroma and taste, as well as the authentic character of Grand Single Origin Peru coffee, which will win over your palate from the very first sip