Grand coffee continues to encourage women to take care of themselves and their health

Grand coffee has been committed for a long time to the mission of motivating and encouraging women to put themselves and their health first! Through our platform “Let’s make time…” we consistently point out that there can and must be time for the most important things in life, and what is more important in life than prevention and taking care of your own health.  

With the campaign “Let’s make time for an exam,” Grand coffee encouraged many women and helped them decide to do exactly that, the most important thing — to take care of their own health and schedule a preventive mammography screening. Because the statistics are more than alarming: every eighth woman in Serbia develops breast cancer, and more than 1,600 lose the most important battle. But what is even more important is the fact that if it is detected in time and treated, the cure rate for this disease is successful in 90% of cases.

However, women are the ones who too often put the needs of friends and family first, leaving themselves and their own needs aside. It is precisely education and highlighting the importance of prevention that can motivate them to take action and care for themselves. Therefore, believing in the power of joint action, in which the message is heard louder and further when more people carry it, we helped the Women’s Center “Milica” be gifted with prevention of breast cancer — a campaign!

Together with the Association for Market Communications (UEPS), we opened the doors to young creatives from the world of advertising and invited them to the Young Lions Serbia competition, where they were tasked with creating a campaign for breast cancer prevention. Thus the campaign was born: “Check yourself. For my love!”, from the pen of young creatives Nevena Petrović and Nikola Mijailović from the McCann agency, who delivered a big and important message about love and support from our loved ones to all the important women in our lives in a simple and effective way!

The campaign emphasizes the importance of the support women receive from those closest to them and, through a simple and easy-to-remember yet effective sentence that is actually so vital, sends a universal message to someone’s mothers, grandmothers, partners, sisters, aunts… about how important they really are! This emotional message, which these days we see on billboards, posters, and social networks, should remind them how important it is to think of themselves and be there for themselves first of all, and then for all of us — their loved ones. 

In line with the values nurtured by Grand coffee, we continue the mission of reminding, motivating, and educating women, and through our support of young artists we will continue to encourage them in the future to develop their talents by using their creative energy to create messages that will move all of us to do something good for ourselves and for others. 

The campaign of the Women’s Center “Milica” “Check yourself! For my love” is implemented under the patronage of the Ministry of Health of the Republic of Serbia and with the support of the Institute of Public Health, and in cooperation with the Association for Market Communications UEPS, Grand coffee, McCann Belgrade, and photographer Nebojša Babić. This project was also supported by the agencies UM Belgrade, Media House, and Two Rivers.