The Coffee Fruit
Did you know that coffee grows on a shrub or tree of the coffee genus, and that its flowers smell like jasmine? The fruit of the coffee tree is called a cherry. At the beginning of the ripening process, the fruit is green, but it quickly changes to yellow and finally to dark red. Dark red is a sign that the coffee fruit has ripened and is ready to be picked, and this is where an important moment comes in: the secret to good coffee, experts say, also largely depends on how carefully it is harvested. Namely, the same coffee tree, or even a single branch, can bear unripe, ripe, or overripe fruits, so hand-picking is the best way to ensure top-quality harvests.

Selecting Coffee Beans
The taste of coffee certainly depends on the preparation method itself, but in fact it depends most on the quality of the beans. Grand coffee professional taster Ilija Đurić says that before roasting, he studies every bean of green coffee, which he then follows through roasting and grinding. “My job is to ensure the ideal blend of ingredients that will end up in every cup of Grand coffee. I focus on sharpening my senses and assessing the quality of the beans — sensing the balance of sweetness and acidity, a stronger and more bitter taste, a balanced aroma, strength, and fullness of flavor... That hasn’t changed in the last two decades, how long I’ve been in this business,” Ilija reveals.
Good Coffee Always Tastes the Same
During roasting, coffee beans increase in size by almost 100 percent, hundreds of aromas develop, and even a second of roasting beyond the planned time would change the taste of your favorite drink. The roasting process is automated, which means all parameters are set; however, a roaster’s refined sense is necessary, something no computer can replace. Their job is to determine the perfect moment when the coffee is ready for packaging, which is how Grand coffee never changes its taste. Simply put — it is always perfect, just like the first time you tried it.
The Importance of Grinding: Cold or Stone Grinding
For the final taste of true homemade coffee, compared to all other types, it is most important that it be finely ground. Only when we run a spoon through freshly ground coffee can we assess the quality by whether it is coarsely or evenly ground. There are two ways to grind coffee beans: standard, i.e. cold grinding, which produces ground beans whose delicate and unique aromas remain unchanged, and stone grinding, which is somewhat more specific. Stone mills, in fact, contain one stationary and one rotating stone between which the coffee is fed. Due to the large number of rotations among the stones, high temperature develops during this type of grinding, so the bean essentially goes through another heating cycle. That is why the temperature in this process must be strictly controlled, so many years of roasting experience are truly important.
For the production of Grand coffee, this type of grinding is used, and with the right moves of the master, your favorite homemade coffee has its well-known filling aroma, freshness that awakens, richness of aromas, and a taste that lasts.

Packaging Preserves the Aroma of Your Favorite Coffee
Coffee packaging is very important in preserving its aroma, because oxygen and moisture can damage it. Therefore, when buying coffee, check whether the packaging is well sealed and undamaged, and pay special attention to the seals on the package. In addition, look on the label for information on whether it is packed in a protective atmosphere, because only then will the coffee remain fresh even a year after packaging. You will see that every Grand coffee package meets all these conditions.
And finally, we have one “bonus” tip for you: the secret of taste is hidden on the coffee packaging, and you can easily choose the one that suits you. Every time you buy Grand coffee, look at its packaging and discover the secret of the wide range of flavors of this freshly ground coffee. Although you can’t taste bagged coffee in the store to see whether you like it, you only need to look at the number of “colored” coffee beans on the packaging, which indicate the degree of roasting and aroma intensity of the coffee. This way you can choose the gentle and aromatic Grand Aroma, the favorite Grand coffee Gold, the intense Grand coffee Strong, or the superior Grand DeLuxe. Choose your favorite freshly ground coffee, and indulge in the aroma and taste made just for you.